Mail rental lists are the commercially available lists that have the email addresses of the relevant mailing groups. Although it must be admitted that not all mailing lists are effective in delivering the results but some common criterion to evaluate the lists are one of the ways of finding value for the customer most of the time.
- Determine the use
It is rare to come across the single use mailer lists, most people who do take to using email lists do so with the aim of having multiple campaigns run on the same lists. Thus it would be worthwhile if the customer negotiates properly with the list compiler to know how much of a use the person intends to put it to.
For instance if a house is taken on a rental scheme, it does not mean that the person can still live in the premise even after the month’s rental is over with. The tenant has to make the payment for the second and subsequent rentals to be able to use if further for longer periods.
Mailing lists rentals are similar in approach to this concept most of the time and those desirous of using the lists longer and more frequently must be prepared to meet the additional costs in each case.
- Getting hold of the right list
There would be little purpose served in having hold of a mailing list that does not have the relevant groups. For instance, if the person is selling vegetables, there is little to be had in getting hold of the mailing lists that has but meat consumers in it. This would create a total mismatch of the field and there is nothing to be had in continuing with the said mailer lists.
Sometimes it is possible to find ambidextrous mailing lists; the best situation is to make sure that people that have just the relevant need of the lists are allowed to use them. This ensures that the customer is provided with the most value for the money spent on hiring out a list.
- Using the right printer
This point would be relevant to those that rely on actual physical mail out of flyers and promotional material. Most of the rentals lists provide a set of excel sheets with the relevant data. Most modern postal systems use a combination of bar codes to reach the package to the final destination. Hence it would be advisable to have invested in a proper laser printer and a costly one as per the requirements.
- Pick the response lists
By the term response lists, it is the group collection of people that have been responsive to feelers by the companies. This differs from an enquiry list in that the people in such lists need not have positively responded to the enquiries. The second type can be further built to meet the specific needs but never as a dependant stand alone mailer list as far as possible.