Direct marketing is never complete without having to access email lists to send out information. Here it is the integrity of the mailer lists that more or less determines the success of the email campaigns. There are some common sources of getting or creating mailer lists and they have been discussed in the brief below.
Mailing lists by the trade associations
Most industry bodies have active trade associations and one of the major activities of the associations is to have a directory established of the members. As a corollary, it is possible to have the mailing lists of the people who are members of the said associations or groups. One of the strong points of such groups is that it is possible to have one of the most authentic of lists possible.
In real life, it is possible that different industry bodies such as Gold Coast Tree Lopping need to interact with one another and the directories and mailer lists are one good source of pitching to one another in each case.
Mailing lists by brokers
Since any direct marketing activity has to do with the mailing lists, it is possible to find brokers who deal in mailing lists. These individuals compile the lists from different sources and compute it into a whole standard collection depending on the area of interest and what is on offer in each case.
There is no harm in relying on a broker to provide with the email lists, but care must be taken to ensure the authenticity of the lists. Often the brokers in a mad rush to fill in the requisite number of entries to a list often enter in information that is extraneous or irrelevant most of the times.
Catalogues of mailing lists
Some of the brokers dealing in mailing lists are so huge that they use catalogues to lay out what is relevant to other members of the groups. These are typically called catalogue lists and can be effective to a large extent. Of the non-user generated mailing lists, the catalogue lists are the least reliable ones to be had and for good reason too. Most catalogue compilers are ruthless in their approach that often a personal touch is lacking in such folks.
Quite commonly it is possible to find large lists of email addresses all compiled onto CDs or DVDs and provided to the clients. The main presentation of the email addresses is usually as banks of excel sheets and no more. Most of the folks who do use the CD lists of this nature do so by just copy pasting the entries most of the time. It is one of the low tech operations and finds success due to the fact that it costs very little to execute it.
It is possible to have a good and effective mailer lists by tapping into the competition that exists at a place or industry. Often the very dynamics of the situation is such that in case the lists are smuggled out, they tend to be one of the most relevant and one that provides with the most response as well.…